The Mind of Kenney Young

Posts Tagged ‘graphic design’

Graphic design’s significance in a catalog is great as it acts every bit like an efficacious salesman. By making use of a catalog, a consumer can make his mind up as to which product to purchase after discussing his selected product with relatives and friends. Therefore the catalog must be printed and organized in such a manner that consumers find it very attractive and are pulled towards the products printed on it.

A catalog should always be able to highlight the products instead of making them look under-focussed. Thus the catalog’s colour pattern must be your primary consideration, along with the layout of graphics, so that the product images do not look lifeless and stand out prominently on the pages in lucid view. Any contemporary graphic design software can display you how the different patterns will appear, and by using the colour picker tools, you can comfortably choose a palette that suits you.

The next thing to consider is how all the wordings will be laid out on the catalog. Graphics tools also allow you to visualize how various fonts and colour schemes will appear on a catalog to make it more appealing. The text should contain matter in which a brief powerful summary of the products is given, with all their key aspects presented in least number of words.

After the basic image and text layout is finalized, one should concentrate on selectively adding good looking imagery to the catalog. Graphic design that is modern and smart makes the catalog visually attractive to customers and rouses their curiosity about the products on display. You may either appoint an expert designer to obtain such enhanced designs or if you have the creative talent in you, then you can take an attempt yourself also.

While incorporating the ornamental elements to the catalog you can make great use of the pre designed graphics available in the modern graphic design software. This will enable you to create designs of high quality with minimum effort.

After the designing part is completed, you have to find a good printing firm to get your catalog printed. Always get the prints in bulk, as you can not be sure as to how many of them you will require in future. You can let a designer from the printing firm recommend some final alterations on the catalog that you have created, as an expert’s opinion always helps to improve the results. Moreover, he can also tell if the design would come out as good as it looks on a computer monitor.

Discover how creative catalog designs can accelerate your business growth using qualified graphic design. Click here to get your own unique version of this article with free reprint rights.

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Have you ever thought that a booklet can be one of the most all-powerful of all your selling materials?

It is a simple piece of paper but the first impact that your leaflet produces is fundamental. If it’s shabby and unpresentable your candidate is left with the same opinion. This will weaken your business growth.

Having a leaflet professionally designed and printed is a key to winning in a crowded market. Taking the time to make sure that your leaflet delivers all the key information in a way that is easily understood is something that only a professional can do.

If you are just starting out in business you may be tempted to do your leaflet yourself. When I first started in business I did everything myself – not a excellent choice. That is why it took me 12 years before I was even relatively prosperous. Heed my warning – go professional from day one on your merchandising materials. They are an investment and not an expense. Professionally created materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A leaflet has to use eye-catching design. It has to be succinct in terms of the message and last but not the least, it must be successful in enticing people to make that call of action.

Here are three key design principles to follow when creating a brochure. Use them and you will see your results flow.

1. The cover:

The cover is your sales representative. Leaflets are quite inactive tools and you are not often able to ‘walk’ individuals through your leaflet. So you need to energise people to read further. The cover is the beginning point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A good design company will show you at least three to four cover designs for your pamphlet. Analyse these designs to see which excites you the most. Ask your supporters their opinion. Does the cover answer the question WIFM? If it doesn’t arouse and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay bounties later.

2. The Content:

Once they are past the front over then the content has to become the salesperson. So once again, the pressure is on to be great. Do not opt for cheap uneffective content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then employ one yourself.

Ensure that all the important questions that a future customer will have about your merchandise are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and flood them with too much data at this point in time. Remember the brochure’s job is to excite and get people to call you.

3. The call for action:

If your likely customer has read the pamphlet then you have done a good job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or’00 number distinctly shown (in big letters) can make a big difference. Having an email address is a clear bonus. Make sure these two are distinctly placed in large clear type.

Even give your clients a special voucher on the booklet or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. Individuals only purchase something that is of value to THEM.

4. The part that got missed:

I did this on purpose and only said there were three points. Well the final point is the one that can get neglected. It is the ‘dummy’ one. Have you checked that you have these on your leaflet:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

Discover how creative catalog designs can accelerate your business growth using qualified graphic design. Click here to get your own unique version of this article with free reprint rights.

When you have a great offering but you are still not making profits, it is time to reassess your customer strategy. A good way of doing this is through a company brochure, which informs the customer about the benefits of your products and services and allows them to create an identity different from the competition.

It is generally advisable to design a brochure that makes smart use of graphic design, thus making it both attractive and professional. Designs draw more notice than text and thus can communicate the message more effectively. This leads to the need for an expert brochure designer.

I am not saying that you cannot create it yourself if you know your way around design software. However, a person who does not have much expertise in the area will take a significant amount of time to create a professional and attractive brochure. It is very possible that in the middle of the job you would understand that it would have been a much better idea to spend all that time on your primary business activities.

Hiring the services of a specialist to design a brochure for your company will not cost you a fortune even if your business is not very big. A professional designer would ensure that the content of the brochure is capable of attracting attention and pertinent to help the client realize the benefits of your offerings. The number of graphic designs and layouts that a professional brochure designer will have access to would be much more than what a beginner would be able to find. In addition to this, he would be capable of getting the brochures printed at cheaper rates, which would significantly reduce your headache.

You as a beginner will not know as much as a professional brochure designer would about all this. Thus, it will be wise not to take upon a task for which you are not well suited, and instead find a good designer. This is what businesses called outsourcing for higher quality and much dedicated expertise but assured to be on a cheaper cost.

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