The Mind of Kenney Young

Posts Tagged ‘franchising’

Your online marketing battle will include a number of different methods in different areas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisements, sponsor lists and newsletters, distribute press releases, and much more.  Keep in mind, though, that when you are first starting out, it is critical that you focus on one aspect of your marketing campaign at a time and promote it to its fullest extent before moving on to the next.

It is better to slowly become profitable by focusing on one issue at a time, than to barely be profitable because you are attacking all of the issues half-heartedly.

Diversify and spend small amounts on advertising at first. If you use a cautious approach, you will not be wiped out financially if an ad doesn’t generate the sales you were hoping for.  Just keep testing ads as your budget allows until you find the one that works best; then you can roll it out and be confident that you are going to make money rather than lose it!

If you have a lot of competition, state that you will honor all of your competitors’ coupons and/or discounts; use “their” advertising to your advantage.

An age-old problem in business is collecting final payment for services rendered.  As a business owner, you need to be prepared for “difficult” clients and “mooches” by doing such things as…

1. In your contract or sales agreements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.

2. Write form letters to be used for collecting the balance. There should be three letters in total — one after the payment is ten days late, another after twenty days, and a third that lets the client know that you’ll be turning their account over to a collection agency (or taking them to small claims court). The third letter should not be sent until 45 days after the payment is late.   And of course, never bluff.  If you say you will turn it over to a collection agency, do so.

3. The best way to protect yourself is to take payment via credit card.  State to your client that you will bill their credit card one third of the total price as an initial down payment, another third just after you have passed the 50% completion point, and the final third on delivery. Or use the two-payment system — half at the initiation of the job and the remainder upon completion.

Earlier this week I was doing my daily prayers & reading when I heard in the other room the “Dun-Dun-Dah” sound of Windows closing down…I knew something wasn’t good about that…I got up & went to check on it & I saw my computer froze-up on the shutting down screen…I had to completely reboot the computer & then there is was “The Dreaded Blue Screen of Death”…It said if this was the first time I had seen this screen to just reboot…So I did…& there is was again….This time it said to open up in Safe Mode…So I did…& there it was again…Futilely I tried a couple more times but to my dismay…No luck…This was at 2am…I do things pretty early around here…

Well with nothing to do now…I decided to go back to bed…When I woke up at 7am I called my computer guy…He was asleep so I left a message…A couple of hours later he called me back & I told him what had happened…He said it sounded like a hard drive failure…I thought “Oh Crap” It’s been 2 months since I backed up…He told me to bring my Pute by & he would look at it…So I did…Are you seeing the similarities here…

He was out all day on service calls that day…Another night passes with nothing to do…The next day he gets started on it & finds that the boot sector is damaged…How bad he is unsure…He get’s it to boot up with a CD-Rom and is able to save my Desktop & Favorites…I thought with the back-up that would get everything…Boy was I wrong…Then he had to format the whole drive  & see if it would rebuild…New installation of Windows & a few maintenance programs later he called me up & told me I could come pick it up…Oh did I mention we went another night with nothing to do…$100 is the damage…My guy really takes care of me…I have been with him for years…

So Now I get home and hook everything up & get started…But wait…Where are my Applications…Incredimail…Twitter friend adding software…Firefox…All of my Emails addresses & bookmarks…I write a Inspirational Poem every morning with God’s help & fortunately they were all there…a couple of years worth…I just started noticing that all sorts of little things were missing…I’m told that traditional backing up is “Old School tactics”  & that “cloning is the way to go today…Nobody told me the difference…Now I see…

So I guess what this article is about is that you need to do more than backing up…Email your contacts list to a web-based email account you own so that they will be save there…Check into “Cloning” I know I sure am going to…Take extra precautions to protect you information…I had a password manager & all my passwords were safe…Whew that would have been a mess…Well that’s it for now…Take care…Kenney

Multi Level Marketing

Multi level marketing is known as network marketing. This is a kind of business where franchising and direct selling are combined. This business makes a person associated to a company in an independent transaction approach. It is an approach where the company creates a contactor relationship to the person who wants to expand his business.

The members make their earnings based on the sales they have reached in that particular product or service. It also includes the sales of the person that they have recruited to join the business. Most of the time the individual who has recruited more members and provided a good sales output on the product compensate higher because of the effort to transact in two different fields.

There are “pyramid schemes” or Ponzi schemes, which are considered illegal. Most people associate multi level marketing to these kind of schemes because they also recognize themselves to be a legitimate networking business. Because of the bad image brought up by these schemes, many prefer to use their names for their businesses as “home based business franchising” or “affiliate marketing”.

Commissions are earned in the process of selling a particular product or service in a legitimate network marketing. There can be no earnings in what they call as a “sign up fee” or for just recruiting yourself alone. This kind of marketing is always criticized because of the questionable recruitment process where they get their revenue and profit. They get their sales from members and new members, which are considered the end users of the product and as the distributors.

These criticisms led to the major changes in the multi level marketing in the early 1980s when many companies have started to allow their members to concentrate only on marketing and not on distributing or stocking the product. Most multi level marketing firms nowadays perform as fulfillment firms by taking the tasks of shipping the product, paying the commissions and taking orders from their clients.

Many people who are victims of the illegal schemes in multi level marketing are required to buy expensive products, but most of these schemes do not last long because most of the sales are not easily resold.

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