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SEO is essentially a constantly evolving study of what factors the search engines take into account when they ‘rank’ you in their natural search listings. These lists are the main results that are shown when you do a search. They’re different from the ads that companies have paid for. Pay Per Click adverts are generally sectioned off down the right hand side, with a couple across the top of the page. All the others are ‘naturally’ listed from the Search Engine’s index. Sites are graded by how relevant they are, and how important they are (according to the SE!).

We want to be right up there where we can be seen. We’re unlikely to get noticed if we’re number 8 on the tenth page! It’s impossible to know about all the SE’s rank determining factors. This is to prevent an outsider controlling the system.

Nevertheless, an entire industry has evolved around Search Engine listings. We have Search Engines constantly developing new technology on the one hand. Causing much mystification about their methods! On the other hand, there’s Search Engine Optimisation. Optimisation specialists test, quantify and evaluate a myriad of indicators that affect a site’s ratings.

Both ‘off page’ and ‘on page’ optimisation is dealt with. There are also ‘off-web’ factors such as demographic and geographic information – but we have no control over this area. (Off-Page optimisation is examined in an additional feature.)

ON PAGE SEO Explained

Making changes directly to website pages to make them more Search Engine friendly is what On-Page SEO is all about. This is the easy part and involves setting up your website ‘correctly’. Doing things such as: Using internal links, keywords, header tags and meta tags.

That might sound like gobbledy-gook, but don’t be alarmed! On-Page optimisation is now known to have the smallest affect on your page rank. In truth, many argue its relevance has disappeared altogether! In the past it was easy to affect Search Engines with on-page SEO. Not any longer though.

Having said that, if the website benefits from off page optimisation, then on page work should be looked at. When that’s happened, on-page factors can be optimised.

Some Words Of Caution… Avoid doing SEO on keywords that have millions of listings. For example, on Google’s Search Engine you’ll see 70 million listings in the UK for the term Car Insurance. Far too much competition at the start.

However… The phrase ‘Southampton Car Insurance’ only brings in three hundred thousand. (Relevant if that’s the locality I work in). This still seems quite a large amount, but it’s actually not in search terms.

Now my chances are significantly improved. In actual fact, it takes very deep pockets to get a premier listing for a term like ‘car insurance’. I would actually be competing with the insurance conglomerates! Which is really not a good idea.

It’s far better to choose phrases that are more specific to our offering. They’re known as long tail searches, because they’ll have several keywords. Phrases can be as many as seven words, depending on your competition. Generally we use 3 to 4 words.

In general, our recommendation is to begin SEO’ing with keyword phrases that reveal fewer than 500,000 results. However, if the websites at the top of the listings aren’t well optimised, we may stretch to a higher count. As our back links increase, we’ll start to rate more highly on the bigger search terms as well. If we put in enough effort, we can go after those big phrases in 3-12 months time. This line of attack starts with more focus. We go for the phrases that people who are looking to buy would use.

You should also build back links to various different pages – and not just your website’s homepage. Google and the other Search Engines like this ‘deep linking’. Category or Product Group pages are a good example. It’s worth driving specific search terms to these pages – they often have links to lots of other product pages. Thus – don’t restrict the back links to just one page. The managing and listing of individual sub-pages is receiving growing attention from the major Search Engines.

(C) 2009 Scott Edwards. Pop over to www.jasonkendall.co.uk or HERE.

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One cannot deny the effectiveness of article marketing.Article marketing is one of the most used marketing methods on the Internet today. It’s been with us for some time and it still produces well for those who know what they’re doing. Almost every newbie who gets into Internet marketing quickly finds that by writing and submitting a lot of quality articles to the major directories, they are quickly driving targeted visitors directly to their website within a few days. This is great for everyone who is looking for big-time publicity; the best part is it usually costs nothing to do. If you’re writing good articles that are related to your subject, this will help in a couple ways: first of all, getting articles published in online directories and websites sets up those important relevant backlinks directly to your site. Subsequently, this develops your organic traffic by boosting your ranking in Google and other major search engines.

If you have spent any time promoting a website for your business, you know that there are many methods available that are used to generate traffic. One of the best is article marketing. Of course the best thing about article marketing is that it’s free. Right from the top Internet marketers to newbies, everyone has been taking advantage of article marketing to promote their online business. Of course, like anything worthwhile, it will take a little work because the best results will happen in the long run if you are able to produce your articles quickly. Simply put, the traffic you generate will be directly related to the number of articles your write. But quantity is only half of the story; you must furnish material that is of good quality and that people will want to read. The key is to find a balance between these critical elements. In this article we will be looking into a few tips that will help you increase the traffic to your site through article marketing.

There’s no question that article marketing can bring you the tremendous success you desire when it comes to drawing targeted traffic to your website that will convert into leads and sales. The first way that article marketing brings visitors to your website, is when your article appears in newsletters, article directories, forums, ezines, etc, and individuals read it there, and then go to your website as a direct result. Second, your website will benefit from all the search engine traffic that’s generated, thanks to the higher amount of link building that you accomplish with your articles. You can’t go wrong with this double hitter. But to reach this desired stage, you must produce articles that are not only well-written, but that contain the right keywords. We will be discussing several clever ways to get more visitors to your site and better exposure with the use of article marketing of your high quality content.

You need a good “spread” for your articles, making sure that many people in many places are reading them. The higher the exposure for your articles, the larger the response you’ll receive Most of the time writers will submit their article to the article directories and leave it to people to find it themselves. You can post your articles on discussion boards and other forums on like topics, which will help spread your brand around. People flock to targeted forums/discussion boards to talk about the latest news on their chosen topics and subjects. So posting articles on forums that relate to your particular product niche on a daily basis, even multiple times during the day will stimulate interest. If you don’t want to post full articles, just the pertinent sections will do. Just be sure that any information you post in these forums and discussion rooms are well-written and accurate, and on-topic. Make sure you add your signature with the hyperlink (or URL) for your site so people will visit; this increases your traffic.

You can easily get a lot of attention for your articles if you make sure they;re submitted to the best article directories. The online directories provide the opportunity of getting your articles immediately before a great number of readers, which is their greatest benefit. Those directories keep everything sorted into relevant categories so you can add your content and expect the audience to find it. You article goes live on the site immediately upon its approval. With the constant traffic to these directories, your articles will be viewed from the very first day they are accepted. Many curious people, publishers and webmasters all browse article directories in search of knowledge and interesting information. If any of those browsers likes what you’ve written, and decides to republish it on their blog, site, ezine, or newsletter, you could start receiving traffic overnight! Additionally, if this article begins to become popular, you can establish backlinks from across the internet from websites which have republished it. When you start racking up a large number of external websites that are linking back to your site, your ranking will increase because search engines use backlinks when they are ranking sites.

When you concentrate on the basic elements, article marketing is a very effective tool. Many marketers make discount this marketing method because they view it as out of date. These people don’t understand that article marketing continues to be an exceptional method to attract a targeted audience.

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