The Mind of Kenney Young

Posts Tagged ‘blog marketing’

Your online marketing battle will include a number of different methods in different areas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisements, sponsor lists and newsletters, distribute press releases, and much more.  Keep in mind, though, that when you are first starting out, it is critical that you focus on one aspect of your marketing campaign at a time and promote it to its fullest extent before moving on to the next.

It is better to slowly become profitable by focusing on one issue at a time, than to barely be profitable because you are attacking all of the issues half-heartedly.

Diversify and spend small amounts on advertising at first. If you use a cautious approach, you will not be wiped out financially if an ad doesn’t generate the sales you were hoping for.  Just keep testing ads as your budget allows until you find the one that works best; then you can roll it out and be confident that you are going to make money rather than lose it!

If you have a lot of competition, state that you will honor all of your competitors’ coupons and/or discounts; use “their” advertising to your advantage.

An age-old problem in business is collecting final payment for services rendered.  As a business owner, you need to be prepared for “difficult” clients and “mooches” by doing such things as…

1. In your contract or sales agreements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.

2. Write form letters to be used for collecting the balance. There should be three letters in total — one after the payment is ten days late, another after twenty days, and a third that lets the client know that you’ll be turning their account over to a collection agency (or taking them to small claims court). The third letter should not be sent until 45 days after the payment is late.   And of course, never bluff.  If you say you will turn it over to a collection agency, do so.

3. The best way to protect yourself is to take payment via credit card.  State to your client that you will bill their credit card one third of the total price as an initial down payment, another third just after you have passed the 50% completion point, and the final third on delivery. Or use the two-payment system — half at the initiation of the job and the remainder upon completion.

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Everyone talks online about how easy it is to build a website and make money online. Is is really that easy or pure hype to get you to purchase the next great thing to hit the online market.

All I have to say is that it is not that easy building highly profitable websites online. But, you can learn how to build a website, that will be fully optimized for the search engines and highly profitable in a couple of weeks, using the same simple tricks I use daily. It doesn’t matter if you want to build a website for free or for profit.

To win online, you have to build a website that gets free traffic from the search engines, and implement all other simple traffic methods like: posting to forums, using ads in ezines, submitting your site to link directories, writing reviews for other peoples products, reciprocal linking and pay per click.

First you have to learn how to do your onsite optimization, and for that you will have to:

1) Insert your keyword into the title of your page

It amazes me how many sites online don’t have their main keyword in the title page. Just make sure to always include your main keyword in the tile page of your site.

2) Add Meta Tags

Not as important as it used o be, but I like to include it in every site I build. Add Description meta tags and your keywords meta tags.

Use one or two keywords per page only. Add your main keyword into your page description.

3) H1 Header Tags

Use your H1 header tag on each page, I always like to use a smaller font size, like 14pt.

4) H2/H3 Header Tags

Try and use at least one H2 or H3 Tags within the first three or four paragraphs

5) Last and First Paragraph

Make sure to start your first paragraph with your main keyword and to end your last paragraph with your keyword

6) Bold, Italize ad Underline your keyword

You must Italize and bold your main keyword just once, and you must use your main keyword to link out of your site to another website (use that link to create an underline keyword) , at least once.

7) The Alt Image Tag

Well, this is very useful if you have pictures that you will be including on your site. Try to use the Alt Image Tag for your pages, I use the alt image tag on my website header.

Those are the only onsite optimization tips that you should use on each and every site you build. Try to not make it look too obvious, and over do your web site optimization. Learn to build a website the easy way by just following the simple tips I have outline here.

For more optimization tips, try to get your hands on VEO Report by Colin Mc. Dougal. This is the best and most understandable guide to building fully optimized websites online.

I will leave you with one tip I learnt from The VEO report; Before you add any affiliate links to your website, you must first build a website that focus on pure content and include an about you page, and then submit that site to the open directories, like DMOZ.org, etc. After your website has been added to those free directories then you can add your affiliate links and start building reciprocal links and the above mentioned traffic methods will deliver even more traffic.

http://www.veoreport.com/

Now that you know how to build a website for fun and profit, it is time to learn by actually doing something with the information you just read. Go build your first website, the second will be better and your third will be a master piece.

Blog RSS

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.

So as to accept RSS feeds, a feed reader is needed, called an aggregator.  Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What’s more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.

Once you encounter upon a website that you want to add or insert to the aggregator, the process can be done in two ways. Almost all sites offering an RSS feed displays an “RSS” or “XML” button in their homepage and with one click, it promptly add that particular feed to one’s aggregator. Some aggregator however, requires the need to copy and then paste the URL of the feed unto the program.

Whatever the method used, you can be certain that the feed will be accessible soon as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.

Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be  detained through a spam filter.
RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.

Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements can be classified into various categories.

Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page.

The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.  CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education.

Aside from being a fun hobby, what is the point of having a blog?
The answer is to draw readers. Whether you are selling advertising,
a product, or just your own set of ideas, you want as large a
readership as possible with most blogs. So if that is the case,
then it is important to know how to draw readers to your blog.

There are a number of ways to increase the readership of your
blog. Here are four tips that will help you to increase your blog
readership that are easy to do and will definitely pay off for you.

First of all, to increase readership you would want to increase
the number of pages each reader is seeing. You don’t want to be
judged only on your last post, but rather on the whole of your
work. To that end, try highlighting related posts within your
blog. At the end of an article, highlight posts that may be of
interest to those who like the current post. Most blog platforms
are fitted with plug-ins that will help you with this, but if
they are not, then go ahead and at least list the links to other
pages manually. Another similar idea is to highlight the related
posts within the content of your post. If you are talking about
a subject you have discussed before, link off of one of the
keywords into the past post that is related. This will also help
a past post to maintain its freshness.

A second tip for increasing
your blog readership is to think about doing a series. A series is
a great way to keep a reader coming back again and again. In addition,
if you are linking back, you can get readers looking at multiple
posts even after you are done with the series. Be careful when
doing a series, because you do not want to frustrate readers.
However, if you have a topic you genuinely think you should handle
over a period of time, then a series can really help your overall
readership. If you are curious as to whether or not a series is
working for your blog, then check posts. See if readers are posting
through the series to see if they are following you. If they are,
then your series is a success and you are only helping your blog
readership.

Another way to increase readership is a little more
“controversial” if you will. You can try putting excerpts on the
front page of your blog from certain posts. Many people claim it
is just a way to get more hits on your site. The truth is that
extra hits are a little side benefit of it, but the real value is
that it can make your site more engaging. By adding excerpts to
the front page you can manage the front and keep it fresh while
also teasing those who get that far into reading more than just
your most recent blog post. This will encourage a prospective
reader to explore your blog site a little more than they may have
normally. Again, you want to be judged by the whole of your work,
or at least by a larger piece of your work than just one post and
this will do that. If your writing is up to par, then, you will
see a rise in your readership.

Finally, if you really want to
build and increase readership, you have to have good quality
content. It should be useful, original, and interesting to your
target audience as well as keeping them wanting more of the same.
The more you raise the quality of your blog’s content, the more
you will see your membership, readership, and page hits go up
without even having to use any other “tricks.” People know what
they like and they like quality for the most part. Giving the
readers what they are after is probably the best way possible to
increase your blog readership.

Having a blog can not only be fun,

but if you are doing it right it can also be profitable. Either

way, though, you want to maintain and increase a following, or

readership. There are as many tips out there to increase

blogreadership as there are blogs, but to really get things going,

consider using these four tips. Follow them and you will see
your readership grow.