The Mind of Kenney Young

Posts Tagged ‘Autoresponders’

Your online marketing battle will include a number of different methods in different areas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisements, sponsor lists and newsletters, distribute press releases, and much more.  Keep in mind, though, that when you are first starting out, it is critical that you focus on one aspect of your marketing campaign at a time and promote it to its fullest extent before moving on to the next.

It is better to slowly become profitable by focusing on one issue at a time, than to barely be profitable because you are attacking all of the issues half-heartedly.

Diversify and spend small amounts on advertising at first. If you use a cautious approach, you will not be wiped out financially if an ad doesn’t generate the sales you were hoping for.  Just keep testing ads as your budget allows until you find the one that works best; then you can roll it out and be confident that you are going to make money rather than lose it!

If you have a lot of competition, state that you will honor all of your competitors’ coupons and/or discounts; use “their” advertising to your advantage.

An age-old problem in business is collecting final payment for services rendered.  As a business owner, you need to be prepared for “difficult” clients and “mooches” by doing such things as…

1. In your contract or sales agreements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.

2. Write form letters to be used for collecting the balance. There should be three letters in total — one after the payment is ten days late, another after twenty days, and a third that lets the client know that you’ll be turning their account over to a collection agency (or taking them to small claims court). The third letter should not be sent until 45 days after the payment is late.   And of course, never bluff.  If you say you will turn it over to a collection agency, do so.

3. The best way to protect yourself is to take payment via credit card.  State to your client that you will bill their credit card one third of the total price as an initial down payment, another third just after you have passed the 50% completion point, and the final third on delivery. Or use the two-payment system — half at the initiation of the job and the remainder upon completion.

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When you decide to subscribe to an email or ezine you should always use your valid email address and never use the address for your autoresponder.  If you use your autoresponder to subscribe, chances are you’ll have your subscription revoked.  It can be very annoying if a group sends out emails, only to find that your autoresponder keeps sending return messages.  For that very reason, you should never use your autoresponder address to subscribe to anything.

Autoresponders can be great to use, although they can also be a hazard as well.  Often times, with subscriptions groups or ezines, it can be very hard to locate someone who is using an autoresponder. In most cases, those who use an autoresponder don’t have the same reply or from address as they did when they signed up.  In cases such as this it can take quite a lot of time and effort to locate the address.

If you take care of your autoresponder and don’t use it to annoy others or sing up for email subscriptions, it should treat you well. An autoresponder can do a world of good for your business, saving you a lot of time and effort.  Autoresponders are easy to set up and easy to use, which is great news for anyone who isn’t technical with the Internet.  For the price they cost and how easy they are to operate – autoresponders can make your Internet business easier than ever before.

Throughout the Internet, autoresponders make for an excellent promotional tool.  Although the technical name is an autoresponder, other known names include auto email, mailbot, and email responder.  An autoresponder is a great way to save time, as it responds to any message with an automatic response.

Autoresponders can vary from messages that go through email to scripts that are programed to run on servers.  All types of autoresponders work the same, as they will automatically send a message out when a message is received.  Depending on the message they receive, they will send out the correct return message.  This can be determined by the script or the email address.

Although they are great for promotional reasons, they are also widely abused all across the Internet.  Autoresponders are great to use for your daily tasks, as they will basically do all of the work for you.  On the other hand, they can also be quite disastrous on those who happen to come in contact with them.

When you submit your website to search engines, directories, or classifieds, you should never attempt to use an autoresponder address.  Most of these website types use autoresponders themselves, when they send out their messages.  If their autoresponder happens to send a message out to your autoresponder, they will continue responding – which can be very annoying.