The Mind of Kenney Young

Despite what you may, think press releases are not only for
when you have important news or a big announcement to make.
All it takes is a slant on what you are putting out and you
can write press releases any time and get them published.

There are a couple of things to keep in mind when you are
looking to have your press release published, however.

The first is to let them know how your community has a niche
that your company fills. This could be anything from a
Kosher deli to custom Harley paint jobs.  The important
thing is to let the community know that you are the answer
to their questions or things they didn’t even know they
needed.

If your company donates to the community through money
donations, through labor or even by donating products, it is
acceptable to write a press release stating what you have
been up to since the last time you released news. When your
employees go out and help build a home for Habitat for
Humanity, spend time reading to kids or feeding the hungry,
a press release will not only make the employee feel valued,
but it will pass along the information to the community.

You can even do a human-interest type piece about how your
company got started. What was the idea that made you think
you could make living selling doggy sweaters in Florida? Was
it tough to get funding? How much did you struggle to get
the money together to open the franchise? Did you have
support from your family or was it all on your own? Whatever
the answers are to these questions, write about it.

Watch the news; tell how your business relates to current
events. If gas is at an all time high, tell them how your
mechanic services will help save gas by making their engines
run more efficiently.

Another great thing to keep in mind is, when readers look at
press releases, they are looking at it as a story, not an
advertisement. That’s because most people think that press
releases are written by the newspaper and must be very
important news.

Rod Beckwith is a software publisher that has created “Press
Equalizer,” which generates FREE publicity and backlinks for
its users. For more information see:
http://www.pressequalizer.com

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