The Mind of Kenney Young

Perhaps you may currently be buying web site traffic or leads from a well known source in your own market, and if you are a completely new or a experienced internet marketer, you’ve asked yourself again -

“Should I buy web site traffic?

You already know you have to have enough online website visitors to your website, and in addition they should be ready to buy what you offer one which just create income on the net.

More Web site traffic is much better, right? Not really!

You believe, if you could just buy web site traffic, you would earn more money, but it just never seems to sort out that way… the more web traffic you purchase the more your advertising costs appear to be usually.

Here is one way to rise your profits when you can’t boost web site traffic for any reason?

Increase your conversion rate by targeting the best quality leads at the deepest cost.

Can you work out how to get 50 sales from 2500 visitors as an alternative to 3500 that you broke even at with a PPC advertising campaign

Measuring only a 1% change in the conversion rate:

50 sales/2% conversion = 3500 visitors

50 sales/3% conversion = 2500 visitors

Assuming each sale was worth $20, that’s $1200/3500 = $.40 cost per visitor

So 2500 visitors x .40 = $800 or a profit of $400 rather than $ – breaking even

1% improvement in conversion rate leads to an exponential improvement in profits of $400 in cases like this.

The point is most internet marketers usually focus on increasing web site traffic rather than improving the results they are getting from the traffic they are already have.

Also for a moment add a personally referred traffic source such as article marketing to your campaigns you would reduce the cost of acquiring your visitors, by generating your own high quality visitors which convert better, increasing the rate you can create profits online

Profits are measured in sales results, not by increase in web traffic!

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