Best SEO Strategy For Beginners
To someone who knows next to nothing about search engine optimization, just trying to understand what he should do first can be quite overwhelming. Are you exactly like that person? If yes, then you are probably looking for the best basic SEO strategy to help you get your website ranking in no time. While there is no magic bullet, the steps presented here should help you out just fine.
If you haven’t, I suggest that you go read or watch a Market Samurai review. It is a nifty tool that can help you do a lot of things, but primarily help you do detailed keyword research. It is not free but it is certainly worth the price since it would make it a lot easier for you to find your keywords. And finding your keywords is the first step that you should be doing. While the best tools are often the paid ones, there are also free keyword research tools that you can do, primarily that of the Google Adwords Keyword tool. When doing your research, do not just settle with one or two-word keywords because chances are the competition would be fierce. You should go after the long tail keywords which are keywords that have 3 or more words. Generally it would be easier to rank for those terms.
Now that you already have your keywords, it’s time to put them in the right places. The most important part would be the title tag of each web page on your site. Use a keyword that is appropriate, as much as possible, to the content of the page. This is why often the best approach is to first find the keywords you want and then create content based on those keywords. But if the content have been done first, then just try your best to incorporate the keywords on that page and also within the content. Should you worry about keyword density? Not really. For as long as the keyword is in the title, that should be enough on page optimization already.
When you are satisfied with your keywords placement and your overall on page optimization, then it is time to conduct off page optimization. This is primarily about building links that will point back to your website. However, do not just build links for the sake having backlinks (links pointing to your website). It is important that you use your target keywords as the anchor text of your links. An anchor text is the text that you can read on a link.
However, before you go full blast with your link building activities, just a friendly reminder. You must never buy links. While this may seem like a good and easy tactic, when Google finds out you are buying links it can penalize your website. How? By excluding it from the search results for your keywords. Then it totally negates the whole idea of link building for your site.
The thing is you should never put all of your SEO efforts in just one strategy, like link building. You must also try other tactics like social bookmarking. What you do with this is you bookmark your articles using the various social bookmarking sites. This is mainly for promotion and not links creation.
So this is the beginner’s SEO strategy that you should never miss doing. If you are just getting your feet wet on SEO, this will provide you with the best results for as long as you are doing it right. If you want further knowledge with more advanced tactics, consider getting some SEO training dvds to improve your SEO knowledge.
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