The Mind of Kenney Young

A lot has happened over the years with Google AdWords, but it’s still an extremely effective ad platform and method. The results you can experience are truly astounding, but of course you need to know what you’re doing. So we’re offering some very solid Adwords tips and hints to help you out and get you moving along.

As you know, people use specific keywords that help them reach their desired site. Now, as an AdWords advertiser, you need to realize the value of using your keywords in your copy. You can’t write your ad copy without really caring about your primary keyword. You want to get all the advantage you can, and using your keywords like that will help you just a little bit more. For best effect, write your ads so the relevant keyword is in the headline/title plus the body of the ad. Under performing PPC campaigns, starting with the ad, need to be immediately addressed to stop the flow of your money going to Google. It’s really not so much about being creative as it is doing the right things. Simple but effecitve copy that follows the principles of copywriting is vastly more important than creativity. You should devote a fair amount of time to your headline so it’s as effective as it can be, and you can always split test after the campaign is live. If you don’t have the right keywords placed in your ad, your target audience may ignore your ad even after looking at it. You may find that the keyword should be in it, but you won’t know until you test it. Sometimes people get locked onto what they’re searching for, and that is why it can help to see the bolded keyword in a headline. So the bottom line is really always test and go with what converts; that is the golden rule of advertising and marketing. However, you absolutely must be relevant with your PPC ads for maximum results. If your quality score is high, and your ads get a good CTR, then you’ll be looking pretty good, overall. The second important AdWords ad writing tip that you should keep in mind is to try and make your ads stand out by bringing out the unique selling point of the product you’re promoting. That is something you should already know about, so that should be no problem for you. You can pick the best two and write an ad for each one, and then do split testing with them to see which one performs the best. You can study other ads if you like, but no matter what you do make sure you test only the strongest benefits. Be careful and avoid any words in your ad that really do not need to be there. If possible, you can test with your benefit in the headline if it will fit.

Last but not the least; don’t forget to include your main keywords in the display URL. There are advantages to including your particular targeted keywords within the ad headline and possibly body copy, but also as we noted be sure to have them in the file extension for the display URL. Writing powerful AdWords ads is not hard to do, but you need to know how to do PPC advertising, and then you can work on your ads.

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