Press Releases Are Not Advertisements
Press releases are a great way to get free publicity. One
of the main reasons is because readers don’t regard a press
release as an advertisement for your company. There is
usually a favorable impact when a person reads a press
release because an advertisement is just skimmed over most
of the time.
There are some ‘rules’ for press releases that you are going
to want to follow if you want your press releases to get
publish more often than not.
The first guideline is to use letterhead. Make it look
professional. If an official letterhead is not available,
use your company logo and as much information as you can fit
on the page. You want to be able to be contacted if the
media has questions or need clarification on your press
release.
The next thing you want to make sure you put in your release
are the words “Press Release” so the reader knows what they
are looking at. If you want it to go out ASAP, put the words
“For Immediate Release” or for future date, “To Be Released
On” and the date so they know not to release it before the
event has taken place.
You will want to come up with a headline and sub heading
that are eye catching. If you can’t get the editors
attention, your chances of getting published go down
considerably. You want the editor to know that the story
will be interesting to their readers as well.
Keeping the body of the press release double spaced and a
maximum of three pages. If you can get your point across in
less than three pages, by all means, do it! You don’t want
to come across as a rambler. When you reach the conclusion
of your release, add ### under the last paragraph. This is a
signal to the editor that the press release is finished.
Also, you will want to keep the press release light and easy
to read. Try to stay away from too many industry terms that
the layman will not understand.
Once you get the hang of it, you will see that putting out a
press release that gets published is quite simple.
Rod Beckwith is a software publisher and PR expert that has
created “Press Equalizer,” which generates FREE publicity
and backlinks for its users. For more information see:
http://www.pressequalizer.com
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Posted in Marketing
