The Mind of Kenney Young

I’ve signed on to work for my friend’s company, blogging and completing other various writing jobs. The company provides custom seo services to all different sorts of businesses. One of my main tasks is to contribute to linkbuilding campaigns for our various customers. A good linkbuilding campaign for targeted keywords boosts the companies’ search engine rankings and can contribute to a significant rise in sales conversions. However, just building links any which way does no good. Google and the other major search engines have gotten smart to spammy seo tactics (black hat tactics) and endeavor to protect their users from it. This means that if you do linkbuilding in a way that Google doesn’t appreciate, the company you’re building for can have their site penalized in the rankings, or even blocked from particular search engines altogether. On the other hand, the search engines encourage companies to use linkbuilding tactics that add genuine, quality content to the internet and provide interesting information for their users (white hat tactics). So my job is to protect our clients while providing quality writing that drives traffic to their sites.

One of the more innovative services that the company offers is viral video marketing. It used to be that consumers stayed away from commercials at all costs, both on television and on the internet. That’s why DVRs, Tevos, spam blockers and other such devices and programs have gained so much popularity. But now, a new trend is on the rise. People go to YouTube specifically to watch specific commercials. They seek them out! But not just any commercial. It must be engaging, and to gain a large enough audience to be worthwhile, it must go viral. That’s where we come in. We leverage our huge network of contacts, plus our knowledge of seo, to help videos get seen.

Originally I signed on for this job just to pay the bills (it’s ofttimes difficult to find a job as a freelance writer that pays a good by the hour rate), but now I’m truly fascinated with the work we do and seeing the results we provide. I feel now like I’m involved in something that’s really top-of-the-line and innovative. I can’t wait to see where we go next.

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