Keyword Popularity Research – Identify Your Competition Using Google Search Box
Keyword popularity research is the single most important concern of any network marketer, affiliate marketer, or internet marketer and it should be. Getting your business or opportunity ranked highly with the various search engines needs preparation, planning, and research. By studying this article you will learn a neat keyword popularity research trick that will demonstrate how many webmasters are competing for a particular keyword or keyword phrase, which should be of more concern than the amount of actual web pages found.
If you own a website with Dr. Ken Evoy’s Site Build It you currently have the ideal tool for keyword popularity research built into your yearly membership. Brainstorm It is not only the best tool for keyword research but also website concept searches, profitable keywords, content building, monetization, and a lot more. For those who have not yet had the pleasure of the SBI experience I’ve got a cool keyword popularity research trick so that you can try and its absolutely free.
There are many basic optimization tasks that need to be done to each web page in order to get ranked well with the various search engines. This is keyword popularity research 101.
* Your Particular Keyword Should Be In The Title Be absolutely sure to use your specific keyword or keyword phrase in the title of all your articles. The page title plays an extremely important role. The major search engines give special weight to these words when ranking your page for relevance. When they return the search results to searchers they show your page title the method that you write it as a link to your web page. Its the first impression that people read in the search engine page so make it compelling. It should present some value to your potential visitors. So keyword popularity research lesson number one: Provide your visitors a motive to click your link.
* Include Your Specific Keyword In The Description Field In case you are writing a blog post, web page, or e-zine article you should write a description of your content. Think of your description as an ad for your page. Site visitors is not going to see it on your web page but they will see it or portions of it in the search engine page (SERP). The description is the second half of what searchers see in the SERP. The title being the first. Make it interesting and relevant to the article without misleading. Try to tackle a need, concern, or pain and provide a lead-in to a solution. Don’t use up the description box real estate by making use of your particular keyword more than once and limit the characters to only 200 less is better. Keyword popularity research lesson number two: Write a compelling description to please both human visitors along with the search engines.
* Your Unique Keyword Has to be Within The First 90 Characters Of Your Article Body Some search engines don’t use the description in their SERP so your article body must have your unique keyword in the first 90 characters. That is certainly why its often best to include your certain keyword in both the description and article body. The various search engines that don’t use the description will create a description from the first 150-200 words of the article body instead. You will observe why losing this step might cost you very much in the search results page. Keyword popularity research lesson number three: The nearest your specific keyword is to the start of the article body the higher the various search engines rank your page. So contain your distinct keyword in the opening phrase of your starting paragraph.
* Create Keyword Centered Text Links Within The Article Body The major search engines put a lot of focus on text links or links that are clickable. This not only is a benefit to your page but also to the benefit of the page you are linking to. It shows the search engines that you will be providing a value to real live people by sending them off your page to a related web site. Just make sure you make the hyperlink open in a new window this approach your web page continues underneath waiting for your visitor to go back. For example: a text link that says “click here” is not going to score your web page any points. However a text link that says to acquire more information read how Ken Evoy’s Site Build It takes the worry out of making keyword optimized pages; will score points. Keyword popularity research lesson number four: Include your keyword in a text link once by no means more than twice. If you have a site the simplest way to do this would be in the bottom of your web page having a text link that says “return to home page from (whatever your page title).
* Work with Your Certain Keyword In The Article Body Repeatedly The various search engines try to figure out what a page is about. Edge in the game by looking for certain on page hints. The position of your specific keyword in the body copy are the direct hints to the search engines. This informs them what the page is about. Search engines have become very sophisticated at determining the topic of a page. They need adequate hints to recognize the topic of the web page but too many will get you penalized. So the typical policies to excellent writing apply. Writing exceptional content, utilizing synonyms, related words and generic keywords all help the search engines understand what the web page is about. Plus it makes for excellent reading which is very pleasing to both human visitors and the major search engines.
What Does This Relate to Keyword Popularity Research?
It has a lot related to it because fundamental essentials basic ways required to make sure your web page is optimized. You might bookmark this web page for future reference so next time you create new content you need to use it at as formula.
Now I’m going to present you the keyword popularity research trick that I described earlier. Tips on how to find keywords which you have a possibility at ranking for? How many competing web pages is too much? Is there a miraculous number from the results that you ought to avoid? Tips on how to locate your real competition and is it really worth competing for that specific keyword?
These are all excellent concerns. You accomplish this by putting your keyword/phrase wrapped in quotes. Everytime you place quotes around a keyword you are asking the search engines for a direct match. With no quotes asks for results including those words. Quite simply, the phrase internet marketing without quotes would return something like how really does internet marketing work.
Here’s how to discover who your real competition is and decide if that particular keyword phrase is worth going after. We know the title and anchor text needs to have our specific keyword. Now we need to find out how numerous other web pages are optimizing exactly the same way.
With the aim of this demonstration allow us use the keyword popularity research term learn golf . What other web pages have that specific keyword phrase in the title and anchor text. You should know how many webpages are trying to rank for this very same phrase.
Log into google and in the search box enter: intitle:”learn golf” inanchor:”learn golf” sidebar: make sure to make use of one space between the first “learn golf” and inanchor.
Google shows me that there are 19,500 other pages attempting to compete for the same specific phrase in the title and anchor text. This is the real competition.
Now lets take that same phrase and see what we get without quotes. This will bring back web pages that include the term “learn” and “golf” in the title and anchor text. For example: discover ways to golf . Google results are 1,050,000.
Right now all we’ve been performing is getting keyword popularity research data. The first research with quotes is the one which we are most concerned with.
Lastly do a straight search on Google. i.e. learn golf. Wow! 85,500,000.
Here’s the trouble. The search term in quotes 19,500 has too a lot competition. It will be challenging to rank in the top 10 utilizing this term.
So the next phase is to do a small keyword popularity research fine-tuning. Try adding modifiers to your search term such as: fast, easy, quick, simple, etc. This is whats called longtail keywords. Longtail keywords are keyword phrases consisting of more than 3 words. They tend to be more targeted so your potential visitors are seeking what you are offering. Don’t get too carried away with the longtail; under 6 words is best. I prefer the longtail and continue to write content specifically targeting 4-5 keyword phrases.
Okay, in quotes: intitle:”how to learn golf” inanchor”how to learn golf”. Search results 27,700 and another one “learn golf fast”. Search results 3. learn golf fast 1,050,000 Straight search: 185,000,000
The final analysis: The search term learn golf fast in the title and anchor text is a sure fire hit for page 1 on Google.
What’s the magic number when using the intitle/inanchor technique? How many web pages should you limit your competition to? If you are just starting out under 100 is best. The lower the better; this way you will start to build a rapport with the search engines. Continue building more content, link your content, and before long you’ll be able to compete with tougher keywords.
I don’t fret too much about it because I get spoiled by using Dr. Ken Evoy’s Site Build It. The process is foolproof and I know my pages are optimized. As dependent on fact, the block builder won’t even give you access to your headline if your keywords aren’t entered correctly then the analyze it tool finalizes the page for keyword density. A tool like this is worth greater than a yearly membership to SBI and I use it for all my content not only content for my website.
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