The Mind of Kenney Young

Business without websites means is like running a business without having your visiting card. By means of an effective profile of your company, products, and services you can build the corporate image of the company in your business website. It has no boundaries as far as place, regions, or countries are concerned in 24/7. At Jump Start, we specialize in developing new websites for promising businesses in Ireland and overseas. Through websites designed just for you, your company will get identity, global presence and good business. We will promote your website through web marketing, which is very essential for businesses all over the world nowadays.

Where would my client begin in developing their website? The first and foremost to be considered is the logo development. Logo symbolizes the company and provides an image nothing else can provide and this is what we have in mind in the design process and the starting point of the web design. It is one of the many important elements for many businesses. Start-ups are easier to develop because we basically begin with nothing. Therefore, we can offer a variety of options when it comes to design and concepts, while in existing business, we have to modify what they already have.

Companies risk confusing customers if they change a logo too many times and that is why they are often reluctant to make overhauls of their symbols and nameplates. You don’t want to change that much but a little trimming here and there would be okay for new directions or changes in technology. A logo can be a key to a company’s image as its name. Corporations spend on new websites but quite hesitant on a logo change. Many large companies have tried and they succeeded such as Pepsi, Apple and the rest. The web presence has something to do with the choice of a logo. It creates the atmosphere. There are three important aspects to be considered in creating a significant logo, the name, the color and the tagline.

When choosing a name for your business we always recommend having the keyword for your business in the name. For example if you run a dog walking service instead of calling it something clever like “Canine Canter” call it “Bob’s Dog Walking Service”. I know what you’re thinking the first name is slicker, but the second name actually describes in detail what your service does and it will work far better when you purchase a domain name. SEO (Search Engine Optimization) is an integral part of the overall process of web marketing and having keywords in your domain name will help you get a high ranking on Google

Color also plays an important role on catching the eyes of viewers. This is your website’s theme; therefore, the color has to be catchy but not awkward for the logo. Finding the color for your logo can be hard at times to separate yourself from the competition that may have a similar logo. It is also advisable that you use no more than three or four main colors, more than that would cause confusion and strain in the eyes of the viewers. Blue and gold in your logo would be featured heavily in the web design.

The Tagline is an overlooked aspect of logo development, but if your company name does not describe what your company actually does then a good tagline is the perfect place to describe what you do to potential clients. If you’re an established brand like BMW or Snapple then people already know what you do or what you offer, but for new start-ups I believe an informative tagline will really help you develop a brand. Who can forget tagline like: Don’t leave home without it. (American Express), Just do it.(Nike) Where’s the beef? (Wendy’s), Think different. (Apple Computer), The original cider (Bulmers), Tastes great, less filling. (Miller Lite), Melts in your mouth, not in your hands. (M&M Candies)

Your new logo will probably never have the luxury of being in your audience’s eye for a lot of time. More than likely, you only have a few seconds to ‘grab’ the viewers’ attention and tell your story. Therefore, it should communicate the essence of your company, service or product effectively and fast. The key points are- Name. Colors. Tagline. At jump Start, we can make this happen. We can discern what would make your logo tick and how to do it. All you need is to contact us anytime for questions and assistance.

If you want to learn more about logo design then visit JumpStart Marketing. We are an Irish based Web Design Company.

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