3 Tested Email Marketing Techniques for Greater Conversions
No other communication tool has been used as much as email, and nowadays it has become a standard to have one. Email marketing is one of those areas of marketing where knowledge makes all the difference in the world between profits or nothing. Now we want to serve up some hot email marketing strategies that you can take away and put to good use. So for example if you’re using the word click here in your email, it’s not a problem because it won’t get the spam filters alert. But still, it always makes sense to double check your email for any dangerous words that might get your email blocked.
Studies have been done to determine when it’s a good time to email the people on your list, and they showed that you should do it on a Tuesday or a Wednesday. We live in times where communication and the desire to understand overrule everything else. In other words, the chances of them reading your content and visiting your offer page are high, which means more sales/leads. The reason Mondays are not recommended for a mail-out is because most of the people are trying to recover from a busy weekend. And on the other days, Thursday and Friday, people are in the hustle bustle of the weekend. People are more willing to read emails in the middle of the week, so you should send them then. The other reason why you should focus on sending it on the right day is because you don’t get a second shot with your emails, you have to get them right the first time. A lot of time would have to go by if you ever wanted to send another one.
Using a free bonus to hook your subscribers is a great idea. Offering something for ‘free’ still tends to work pretty well for most markets when you’re building a list. There are other methods for building a list, but if you’re new this method will be the best one to start with. You also may want to consider the double optin email subscription so you’re sure to get a valid email address, etc. This has been used successfully by marketers for many years and works well. Sometimes legitimate marketers are accused of spam by someone on their list, and the double optin will protect you if that ever happens. If you’re new or inexperienced, then just know that you want to setup an email campaign so you can keep in contact with your subscribers and build a good relationship with them. Keep sending them emails on a regular basis to build and strengthen the relationship. Let’s say, your topic is about AffiloJetpack Bonus; if you’re sending out a solo email then stick to this exact subject, and if you’re sending out an email newsletter, you can find many sub-topics related to it that you can include.
Every email that you send out should have a strong call to action. You should clearly tell the subscribers what you want them to do. Don’t be shy about it, if you have links in your email, then just tell them – “Click Here Now.” It’s fine to say it more than once, just put something in there in several places in your email. You will, though, want to avoid annoying your reader with too many calls to action, probably no more than three times. Any message that you send out without instructions will give you a poor conversion rate. Don’t assume that your subscribers will just figure out it on their own, that’s the mistake many make. You really do need to be clear about what you want them to do, and then include benefits as well. If you keep these principles in mind, you can be very successful with email marketing. Now you know to avoid terms that will set off spam filters, make bold, blue links that people will recognize and use subscribers’ names to make them feel special. Email marketing is all about building relationships – how you do it is what matters. For instance, if your target market is What Is AffiloJetpack, you can actually create an e-course around it and let people subscribe to it. And your autoresponder will take care of sending out lessons through email to your subscribers on your allotted time interval. It’s just a smart way of automating your marketing efforts.
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