Long Tail Keyword Research Guide – Tips Rule the Search Engines
Keyword research is an vital element to succeed in internet marketing. No matter the method you are applying to drive traffic towards your site, you need to conduct proper keyword research. It is the holy grail of all internet marketing.
The first step required for this keyword research guide is to pick a niche. After having selected the niche you would like to exploit, the next phase is to begin researching. You will generally need a keyword research tool. Most folks use Google keyword suggestion tool. The fact of the matter is that you need not count only on this tool alone, keyword research tools like keyword elite and micro niche finder are also extremely important. Why? It is because you can discover untapped keywords making use of these tools. They will provide in depth results on any kind of keyword you are analyzing like number of websites ranking for such keywords in their title, URL, body, how competitive the keyword is, whether it should be able to rank on first page of Google and most of others.
Soon after picking a niche and purchased a keyword research tool, the next phase is to begin researching. I will use acne to illustrate how to do proper keyword research. Let say the niche you want to exploit is about acne and the product you would like to use to market it’s an acne treatment cream. What you’ll have to do is to simply plug “acne” into the keyword research tool and click on the search button. The search tool will generate a list of acne keywords searched at search engines. Because you are marketing a product related to a solution, you need to go for solution-providing keywords. Targeted keywords like acne cream, best acne cream, cheap acne cream, acne treatment cream etc should be chosen by you. You don’t have to choose keywords like causes of acne, symptoms of acne, types of acne and most of other non-targeted keywords that do not present a solution and may not get you potential buyers.
Then right after getting a number of solution-providing keywords, copy and paste them into a notepad. Select some of those keywords and plug it into the keyword research tool. This time you will notice long tail keywords. Long tail keywords are easy to rank at Google than short tail keywords. An illustration of this short tail keywords is “cure acne” while an illustration of this long tail keywords is “cure acne naturally in one week”. I believe you will agree with me that it will be difficult to rank for “cure acne” at Google but the second keywords can be ranked for. With a tool like keyword elite or micro niche finder, it will be possible so that you can uncover long tail keywords which Google keyword suggestion tool will not give you.
A cool approach to figure out a keyword that will be easy to rank at Google is to search it in quotes at Google. If it returns below 100,000 results, then believe me when I say to you that it will likely be easy to rank at first page of Google. This idea is even great for Ppc. The reason is that you will not find more competitors for this keyword; this implies that you’ll probably bid less money for this keyword than the short tail keyword. The solution of employing long tail keyword for Pay per click is that people who search them are mostly potential customers and not surfers.
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