Business cards are as commonplace in our modern world as ketchup and mustard on a hamburger. We have various types of mustard sitting on grocery shelves which is an example of how all things of great value are reinvented over time. Today, the paper business card that we have all come to know over the years are being updated and replaced by frosted plastic cards.
What are Frosted Cards?
Although they are usually about the same size as a traditional paper business card, some frosted cards can be slightly larger. They do not rip or tear like paper cards eventually do, because frosted cards are made from sturdy plastic. Being plastic, they also stand up well to moisture and dirt. Frosted cards will have the same appearance even after being stored in a wallet or purse for years.
Typically, frosted plastic cards can be seen through, and they can be designed using graphics or themes that bring the relevant company to mind. The information they present is the same type of information that any business card would provide, including:
* Name of the business, All contact information, Branding information (logos, slogans, images, etc.) The contact information is of course the main information that people are looking for when they pick up or ask for a business card, so it must be presented on the card. Yet, branding information is extremely important as well since it will allow the card to advertise on the businesses behalf over time.
Benefits of Frosted Cards
Currently, frosted cards are a novelty. People notice the difference between frosted cards and traditional paper cards immediately. Frosted cards will be discarded less often because people want to keep them and look at them again. They give people the feeling they were handed something valuable instead of being handed a mere piece of paper.
The fact that they are held onto longer and appreciated more will keep the company’s personal information in front of a potential customer’s face for a longer period of time. These cards are also more likely to be passed on to other people, which spreads word of the business through word-of-mouth as well!
Frosted cards are much more durable and will not damage as easily as paper business cards. They remain undamaged even if kept in a wallet for years, and they will still be easily readable. Customers tend to hold onto frosted cards longer, meaning that company employees will not need to give the same people their card repeatedly. The initial investment of using frosted cards might be higher, but in the long run they are less expensive.
Who benefits from using frosted cards?
Many companies are giving out frosted business cards to show clients and potential clients that their business is appreciated and their interactions are valued. Some companies are now using frosted cards in place of all paper cards, while others use them only for specific marketing campaigns.
Any company that has information they want people to see for a long time would be well-advised to buy frosted cards.
Business cards in the future
While frosted cards may be a novelty today that grabs attention, they are going to be the standard in the future! Paper cards are quickly being replaced since they don’t hold up well to the way most people carry business cards. Why not jump ahead of the crowd and start changing over to plastic cards now?
If you want to know what frosted plastic cards can do for your business contact us.
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